Project  display

The project, approved by the GAL Valle d'Aosta as part of Measure 16 - Submeasure 16.3 "Cooperation between small operators to organize joint work processes and share facilities and resources, as well as for the development/marketing of tourism" of the Development Program Rural of the Valle d'Aosta Region 2014-2020, financed by the EAFRD, proposes the creation of a food and wine and tourism circuit in the Aosta Valley to attract customers, in particular Swiss and local ones. Specifically, the Swiss market shows great interest in Aosta Valley products and in typical Italian hospitality, favored by a favorable exchange rate and the good spending capacity of Swiss tourists. The project aims to promote dialogue and cooperation between local actors through the creation of a brand called "Vallée d'Aoste Émotions", which brings together a network of agricultural companies. The brand focuses on enhancing the Aosta Valley tradition, offering authentic experiences linked to food and wine culture and local craftsmanship. The project is based on three main axes: the construction of the brand and its promotion, the organization and participation in events in Valais and Valle d'Aosta, and the creation of an e-commerce platform for the network's products . The objective is to promote the tourism development of the Aosta Valley, encouraging collaboration between local operators and the valorisation of the territorial identity. Various communication tools have been created to reach the target market, including the web, social media, flyers and brochures. Furthermore, participation in trade fairs and events in Valais is planned. Finally, the creation of this e-commerce portal will allow online companies to sell their products under the "Vallée d'Aoste Émotions" brand and offer packages and special offers. The project idea contributes to the regional strategies of the Cammino Balteo and the marketing of the Aosta Valley, enriching the tourist offer of the region.